Whether you read every single word of every e-mail you receive or not, a recent study showed that most people read only about 50% of an e-mail message. So, when crafting your message, take extra caution to make sure your request is very clear, very easily found, and direct. The shorter the email, the more likely all of its content will be read.
Excerpted from Inbox Detox, Acanthus Publishing, 2009
