I received this question the other day:
I’ve got a auto website client who needs to put an autosignature on the bottom of autoresponders and newsletters. Is it best to use the name of a real person at the company or a fictitious name considering that people will not actually be able to respond directly to these communications? Also, do you think that it would be better to put a female’s name than a male’s or vice versa? Looking forward to your input, and thanks in advance! – L
Here’s my answer:Hi L,
I have always believed that honesty is the best policy. Now, that doesn’t mean that you have to “bare all.” Giving a fictitious name just doesn’t set well with me, to be honest. Something like “Your XYZ Marketing Team” could be a good halfway action. Hope this helps!
What thoughts do YOU have?
