Here is some great advice by my speaker friend, Lynda Goldman. She recently sent this to her readers:
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Wait! Before you press send, take a moment to edit and proofread your email. While the odd typo is generally accepted, sending rambling messages, or email riddled with typos can confuse or annoy your reader.
Here is a checklist to use before you send any email.
Before You Press “Send”
1. Writing: Does the opening sentence or short paragraph outline the main idea and the call to action?
2. Design: Is the email easy to read, with short paragraphs, bullet points, and enough white space?
3. Language: Is it clear and natural? Does it avoid business speak? Does it only use technical jargon when you are communicating with another professional in your field?
4. Editing: Did you proofread for grammatical and spelling errors, and any missed or incorrect words?
Ready? Now press send!
Warmest wishes,
Lynda Goldman, Words That Sell
Copywriting to educate, persuade and generate leads with white papers, case studies, websites, articles, employee communications, and marketing materials.
Free mail newsletter Communication Capsules at http://www.LyndaGoldmanInk.com
[email protected]
(514) 336-4339
