Your emails speak loudly about who you are. We write more than ever. Here is a great guest post on Ian Griffin’s “Professionally Speaking” blog with tips on making your writing even better.
I like the one about using “you”. After all, it IS about them, isn’t it? We’ve gotta do that more often!
Here’s a snippet in the guest post from Roberta Guise:
“Or, in an effort to win your business, the writer tells you all about how great they are, rather than letting you know why you’ll be better off doing business with them. I know people say that nobody reads these days. Wrong! People do read. How else could they navigate the Web?” Read more…
